The Associate Vice President for Advertising, Enrollment Management is accountable for constructing strategic consciousness to generate demand, and speed up sales outcomes, driving cross-useful alignment with divisional and sales management. The Associate Vice President for Advertising, Enrollment Management makes use of their marketing expertise to attach with the non-revenue business Ruffalo Noel Levitz (RNL) serves.
The AVP has robust management expertise, and is an efficient communicator with a artistic means to steer employees, peer teams and executives. Should associate with the product management and sales groups to satisfy the company objectives.
ESSENTIAL DUTIES/RESPONSIBILITIES:
Execution and supply of the Chief Advertising Officer’s marketing and communication technique
Contribute to the general firm’s id and model platform.
Foster cross collaboration with marketing and sales employees all through Ruffalo Noel Levitz
Create and handle a strategic marketing plan for the Enrollment Management Division, sometimes together with:
Coordinating market analysis and aggressive intelligence to tell go-to-market methods
Defining and creating cross-channel marketing campaigns
Creating thought management initiatives together with blogs, presentation proposals, analysis research, and white papers
Equipping the sales employees with the information and media wanted to efficiently illustrate and promote the choices of the corporate and division: case research, worth/ROI messaging, collateral, and media presence
Crafting compelling direct marketing copy for print and digital communications
Creating messaging and positioning to satisfy exhibit/convention goals together with collateral and sales space buildings
Collaborate with RNL marketing staff(s) and exterior suppliers to drive model execution, leverage assets throughout the group, making certain marketing nimbleness, and enhancing market readability
Contribute to the event and launch of subsequent-era providers to satisfy market wants
Routinely monitor and talk progress and influence towards division and company objectives
Contribute to choice and improvement of marketing employees, in addition to creation of scalable, leveragable marketing capabilities.
QUALIFICATIONS: Schooling, Licenses/Certifications and Work Expertise:
Required:
Bachelor’s diploma (ideally inside Enterprise, Advertising, Communications, Public Relations or Promoting)
eight+ years of expertise of actively working in a company or company marketing surroundings
Expertise in selling/supporting the marketing efforts of a faculty or college
Wonderful writing, modifying expertise with quite a lot of print and on-line communications media
An illustrated potential to embrace creativity inside a knowledge-pushed setting
Means to be each strategic and tactical; might want to each plan and ship on marketing aims
Potential to collaborate with cross divisional management, colleagues, and shoppers to insure that tasks are partnered collectively to satisfy strategic enterprise wants
Robust essential considering expertise
Robust written & oral communication expertise
Robust presentation expertise
Working information of Microsoft Workplace Suite – MS Phrase, MS Excel, PowerPoint, Outlook
Willingness to journey as wanted (estimated 25% yearly)
Rare mild bodily effort required.
Should be capable of work in an surroundings the place the noise degree is average
Most popular:
three+ years of expertise main tasks inside a company marketing or company surroundings
MBA, Grasp’s diploma in Communication, Public Relations, Promoting or comparable
Primary technological consolation with net authoring techniques and social media purposes
Expertise with CRM reporting
Prior expertise managing a product globally/cross culturally
1+ years of challenge management expertise
Familiarity with Microsoft Challenge
Familiarity with Microsoft Dynamics
Source: https://www.businessnetworkingorangecounty.com/associate-vice-president-for-marketing-enrollment-management-ruffalo-noel-levitz-washington-dc/
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