SVP, Media Planning & Buying - News America Marketing - New York, NY

SVP, Media Planning & Buying - News America Marketing - New York, NY -

News America Marketing (newsamerica.com) is the nation’s premier marketing providers firm, with greater than $1 billion in annual income. We provide advertisers a broad portfolio of house-delivered, in-retailer, print and on-line media, offering them with the instruments they should break by means of the muddle of as we speak’s market. Our highly effective promoting and promotion packages, united underneath the SmartSource model identify, are relied upon by the nation’s largest consumer- packaged items producers for his or her unparalleled shopper attain. We’re presently looking for an SVP, Media Planning & Buying to be chargeable for all strategic planning, evaluation, negotiation, monetary and operational features for News America Marketing services within the US and Canada. This can cowl all media channels together with digital, junk mail, conventional media channels, e-mail and extra. On this position you’ll be duties for managing the print product market listing evaluation and distribution for FSI and customized merchandise media plans; offering evaluation and help for inner goals in addition to supporting shopper methods; help efforts of junk mail and e mail campaigns by means of record acquisition, goal demographic and execution; and oversee coaching and improvement of the media employees in all digital and conventional media channels. Particularly you’ll: Present strategic course for all News America Marketing services by way of advisable media channels Ship analytic help for media suggestions Present Media course for US and Canada Supply help to shopper Media plans by way of NAM merchandise Ship media expense reductions Negotiate plan and place SmartSource Media Group customized print packages Develop, publish and keep SmartSource market listing in keeping with firm and division aims Handle know-how and course of change for the Media division Handle the expansion and improvement of direct reviews and oversee improvement of complete media employees Develop robust inner and exterior relationships – each new and present Qualifications embrace: 5+ years of related Media and Promoting expertise on the Vice President or Senior Vice President degree Bachelor Diploma required, MBA most popular Strategic planning and evaluation Contract negotiation experience P&L duty Complete information of up to date promoting and Media choices Primary understanding of printing and manufacturing Publicity to analysis methodology Core information of business knowledge, assets, distributors, commerce associations Robust business relationships Occasional journey (as much as 5 in a single day journeys per yr) could also be required

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