LaPlaca Cohen helps world-main cultural and artistic organizations construct highly effective connections and obtain larger influence. We offer technique, branding, design, and promoting options and have been privileged to work with an unequalled roster of main museums, performing arts organizations, structure companies, universities, orchestras, dance corporations, botanical gardens, and foundations for over 20 years. Present shoppers embrace the Metropolitan Museum of Artwork, the Metropolitan Opera, New York Botanical Backyard, the Joyce Theater and Brooklyn Museum.
OVERVIEW
We’re in search of a Senior Media Strategist to be a number one member of a small media staff that brings strategic rigor to the implementation of campaigns. This place will personal the viewers and the buyer journey and supply thought management for the company – specializing in how we join our work to our audience with most effectivity and impression.
Candidates ought to deliver the next expertise and experiences to the desk: (1) massive image considering – resembling understanding the shopper’s objectives, metrics, audiences, and future alternatives; (2) expertise interacting and speaking with shoppers; (three) robust analytical capabilities; (four) consideration to element, reminiscent of managing budgets and deadlines; and (5) a media shopping for / planning background.
We love what we do and thrive on the alternatives to work with our shoppers. We’re in search of somebody who will share and additional gasoline this enthusiasm.
RESPONSIBILITIES:
- Management: Play a number one position within the LaPlaca Cohen media division, together with two media planners / consumers in addition to a digital analyst.
- Media Technique :
Oversee the event and presentation of paid media plans generated from our media workforce, making certain they (1) are “on-technique”, (2) work to reinforce our artistic output, and (three) carry out their job as a part of the shoppers’ built-in efforts.
Lead built-in marketing plan efforts for our shoppers when required, collaborating with the paid, owned and earned groups on producing an built-in plan in service of their objectives. Companion with shopper groups to implement the built-in plan.
Work with the artistic groups to deliver to life artistic platforms in media, considering in a different way about how channels can improve what they’re producing. As a part of this course of, map the top-to-finish viewers expertise and determine key roles for media.
- Innovation and Functionality Constructing :
Develop new media planning instruments and communications planning frameworks to advance company considering.
Analysis newest media developments; keep abreast of revolutionary promoting and media alternatives and greatest practices.
Creating and monetizing ahead-considering services that ship on new shopper wants in media.
- New Enterprise :
Work with built-in workforce (account, technique, innovation) on new enterprise pitches.
Develop new methods of presenting media capabilities to potential shoppers.
REQUIREMENTS:
- 6+ years of full-time marketing/promoting media planning and shopping for expertise.
- Distinctive management, communications, drawback-fixing, presentation, analysis and writing expertise.
- Robust background in marketing science; e.g. proficiency with Google Analytics and a seasoned potential to mine unstructured knowledge, synthesize outcomes and finally present suggestions for optimizing marketing/promoting technique.
- An revolutionary, proactive spirit; capable of advocate new processes that may assist yield higher marketing outcomes for the shopper.
- Capacity to handle simultaneous duties in a quick-paced surroundings, working each independently and collaboratively
- Demonstrated dedication to and keenness for the cultural and artistic world, whether or not that be visible arts, public area, design, performing arts, and/or structure.
- B.A. required.
- Robust pc expertise. Extremely proficient in Excel and Keynote. Information of Benefit is a plus.
- This place could also be referred to as upon for shopper management exercise, so robust interpersonal expertise are a should.
- Former expertise as media planner / purchaser is a plus.
SEND YOUR CV HERE
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