The University of Chicago Harris Faculty of Public Coverage is in search of a Social Media Manager to supervise and coordinate all social media and on-line engagement actions for the varsity, as half of a broader effort to reinforce consciousness of and engagement amongst potential college students, alumni, thought leaders, and the worldwide public.
As half of the Harris Communications and Advertising workforce, the Social Media Manager will make sure that all social content material and engagement is in line with the varsity’s voice, model, and id. The Manager will oversee all features of social and on-line engagement, together with writing and modifying of posts, influencer concentrating on and viewers engagement and social media marketing campaign improvement and execution of social advertising, as applicable. He/she may even collaborate with different Harris departments, together with admissions, alumni relations and scholar affairs, to make use of social media as a method to advance different unit objectives.
Reporting to the Affiliate Dean of Advertising and Communications, the first duties of the Social Media Manager embrace the next:
Unit Job Abstract
ROLES AND RESPONSIBILITIES
Create social media campaigns that advance Harris’ communications and marketing technique, making certain consistency in voice and model
– Work with the Communications and Advertising Workforce to implement a social media technique for Harris Public Coverage that enhances the model, will increase visibility and deepens relationships and engagement with key audiences
– Handle the social media accounts for the varsity; construct and implement plan and timelines for normal and constant posting to websites comparable to Fb, LinkedIn, Twitter, YouTube, Instagram, and so on.
o Collaborate with different Harris models to develop an in depth faculty-vast social media editorial calendar throughout social channels that aligns with web site content material plan
o Handle day by day content material and replace weekly content material calendar for all social channels
– Companion with Harris models and analysis facilities in creating impactful social media campaigns that advance strategic objectives for the varsity
o Present steerage, enter, and share greatest practices in creating and posting content material to social networking websites; present help to different staff members on on-line promotions
– Develop, evaluate, edit and proof all revealed posts; associate with different Harris communications staff members and out of doors distributors to spotlight dynamic digital content material to inform the varsity’s story
– Help with executing rigorously focused digital advertising campaigns, in partnership with outdoors distributors, to enhance model consciousness and help in new scholar recruitment
Interact on-line communities in related, significant conversations, and domesticate new followers
– Monitor all social media content material, and reply to social media inquiries about on-line actions in a well timed and courteous style
– Determine and have interaction, as applicable, with exterior social media influencers to domesticate new followers and increase Harris’ social attain
– Interact Harris social media ambassadors, together with college students and alumni, to drive larger engagement and content material co-creation on-line
– Supervise and mentor scholar interns who will assist produce social content material for Harris-owned channels
Monitor, monitor and consider Harris’ social media efficiency to reinforce digital marketing efforts
– Monitor social media analytics and recurrently report insights to enhance content material technique and digital marketing efforts
o Consider and make use of analytical instruments, resembling Hootsuite Professional, Fb Insights, Radian6, Google Analytics, and so forth.
– Analysis and consider new platforms, drive innovation in improvement of new techniques, keep abreast of developments, and make suggestions to the Affiliate Dean of Communications and Advertising on Harris’ presence in rising mediums
Schooling
EDUCATION
– Bachelor’s diploma in journalism, public relations, communications, IT or a associated area required
– Grasp’s diploma in a associated subject most popular
Expertise
EXPERIENCE
– No less than three-5 years’ expertise social media marketing and net publishing
– Technical information and understanding of social media platforms, metrics and monitoring
– Working information and expertise with all main social media platforms and different on-line marketing purposes (i.e., MailChimp)
– Familiarity with larger schooling setting and information of the University of Chicago’s distinctive tradition most popular
Competencies
SKILLS AND COMPETENCIES
– Skilled demeanor, together with tact, discretion, and a customer support-oriented strategy to the job
– Robust verbal and writing expertise, and creativity in utilizing multimedia to inform tales on-line
– Potential to multi-process and deal with a number of priorities and constituents concurrently and exhibit grace beneath strain when dealing with difficult or sudden conditions
– Capability to ship top quality leads to a dynamic surroundings and to actively anticipate and reply to future wants
– Potential to work collegially and collaboratively in a staff setting
– An distinctive work ethic and monitor report of private initiative; excessive consideration to element and comply with-up, and wonderful organizational expertise
Along with a canopy letter and resume, please submit a pattern of digital content material and/or a social media marketing campaign you created, to not exceed 800 phrases.
Required Job Seeker Paperwork
Resume
Cowl Letter
Non-compulsory Job Seeker Paperwork
Reference Contact Info
Work Location
Campus – Hyde Park
Different Work Location
Work Schedule
Full-Time
Hours/Week
37.5
If aside from common hours (M-F, eight:30-5:00) please element
eight:30-5 M-F
Advantages Eligible?
Sure
Union (If relevant):
Non-Union
Pay Grade
NA
Pay Vary
Will depend on Qualifications
Pay Frequency
Month-to-month
Does this place require incumbent to function a car on the job?
No
Is a Background Examine Required?
Sure
Is Drug Testing Required?
No
Worker Referral Bonus Quantity
None
Posting Date
10-21-2016
Take away from posting on or earlier than
04-21-2017
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