Objective:
The Senior Supervisor, Marketing campaign Management is liable for main a workforce of marketing campaign managers, third-celebration distributors and cross-useful groups, whose core duties are to design and ship efficient marketing campaigns to enterprise to enterprise and enterprise to shoppers throughout the worth chain of appeal to, convert, welcome, interact and retain. The profitable candidate may have an in-depth understanding of marketing automation platforms & know-how, knowledge management and processing, and creating and managing extremely environment friendly and well timed operational processes and procedures. This place may also collaborate with colleagues inside sales, account management, product improvement, well being & productiveness and different strains of enterprise to supervise campaigns that meet objectives and aims. Reporting into the Director, Market Technique & Planning, this place will even function a main level of contact for all marketing campaign management & execution actions throughout all strains of enterprise and to all members together with well being & wellness, member advantages, schooling and engagement, utilization, and high quality enchancment. The senior supervisor of marketing campaign management might be chargeable for the marketing campaign management database, understanding and analyzing knowledge, and making suggestions on market campaigns.
Duties:
Regularly monitor and analyze campaigns via a worldwide marketing database and CRM system to maximise ROI, and make suggestions on modifications wanted.
Create and execute tactical marketing plans that interact, schooling and retain members, drive demand, and help income and enterprise objectives.
Guarantee coordination and clear communication amongst constituents, together with marketing, sales, product improvement, and different strains of enterprise all through the course of the marketing campaign.
Be sure that all workflow processes are leading to improved effectivity and supply of marketing campaigns and techniques.
Has finish-to-finish duty for execution of all acquisition and member engagement/schooling marketing campaign packages together with figuring out and detailing applicable marketing channels/techniques that drive sales, interact member and builds model consciousness.
Lead and handle a staff of 12 marketing professionals chargeable for venture management, marketing campaign improvement, direct to shopper marketing channel readiness, measurement and database marketing.
Plans and critiques marketing campaign budgets
Present suggestions and knowledge analytics to help and improve market technique and path
Translate analytics and technique into marketing campaign specs, in addition to the setup and deployment of campaigns utilizing A/B testing fashions.
Unify market technique suggestions and implementation plans right into a cohesive artistic temporary that inner marketing and/or exterior artistic assets can execute towards.
Make the most of marketing automation and enterprise marketing management platforms and know-how that end in measurable campaigns using numerous marketing channels.
Qualifications
Bachelors diploma in marketing, public relations, and/or promoting. Masters diploma in enterprise administration, marketing or company communications most popular. 10 or extra years of marketing or marketing campaign management expertise, with a minimum of 5 or extra years of company (both working with or working for an company). Confirmed expertise in creating and main marketing campaign methods and execution Expertise in retail or healthcare phase most popular. Wonderful verbal and written communication expertise. Confirmed expertise with marketing automobiles together with promoting, digital, junk mail, public relations, marketing collateral. Expertise with marketing campaign management database instruments and know-how. Information of healthcare market Outcomes oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on finances. Capable of construct consensus amongst numerous inner and works properly as staff member Self starter; capable of work independently with minimal path
Licensure, Certifications, and Clearances:
UPMC is an equal alternative employer. Minority/Females/Veterans/People with Disabilities
Source: https://www.businessnetworkingorangecounty.com/29594/sr-managercampaign-management-upmc-pittsburgh-pa/
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