Director of Media & Public Relations - Eckerd College - Florida

Director of Media & Public Relations - Eckerd College - Florida -

JOB SUMMARY Leads the event and implementation of media and public relations methods, which contribute to College-extensive communications and marketing initiatives aimed toward enhancing information and help of the College notably amongst potential college students and their households, alumni, different schools and universities and our group. ESSENTIAL FUNCTIONS With the Workplace of Advertising and Communications group, help with the event and implementation of a College-extensive communications and marketing technique for inner and exterior constituents. Media Relations: Develop and execute methods to extend Eckerd’s visibility on native, state and nationwide ranges by way of conventional and social media. o Leverage contract assets (e.g., nationwide media agency, distribution applied sciences, and so forth.) o Write and distribute basic information articles, tip sheets, and/or press releases, analysis and have articles, proposals, promotional items and different paperwork. o Work with departments to facilitate promotion of their campus occasions. Publications: In accordance with College type tips, draft and proof supplies, and coordinate exterior assets wanted for the manufacturing of print publications and studies, inner and exterior written and digital communications, College website online content material, speeches, and video productions. InsideEckerd e-publication: Create and distribute the InsideEckerd e-publication (about 15 points per yr). Public/Group Relations: Coordinate complete, school-large exterior outreach methods aimed toward constructing a constructive group profile. o Develop targeted program objectives and analysis methods for public occasions designed to realize broader College aims. o Search alternatives to function the President and supply help for such excessive-profile occasions. o Characterize the College in key group organizations/efforts. Different duties as assigned. QUALIFICATIONS: A Bachelor’s diploma is required. Management exhibiting robust interpersonal expertise; private charisma; and distinctive and persuasive communication expertise (written and oral). Capability to construct efficient working relationships with colleagues and constituencies, the media, and out of doors suppliers/distributors. Information of and demonstrated expertise within the use of social media to advertise College information and occasions. Distinctive buyer relations and analytical expertise. Expertise designing, implementing and evaluating school communication methods, together with the use of applicable applied sciences; information of improvement, design and manufacturing of print and net-based mostly supplies. Expertise managing occasions and outreach packages to group constituents and numerous information media. Confirmed writing, editorial and pc expertise. Demonstrated expertise in challenge and finances management, together with the power to handle a number of tasks directly with a excessive diploma of consideration to element. Information of the methods, methods, and greatest practices for communications, public relations, marketing and media relations in a nonprofit establishment.

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