Senior Manager Public Relations
Airship Operations
Since 1955, The Goodyear Tire & Rubber Firm’s world well-known fleet of Goodyear blimps has offered compelling aerial protection of probably the most watched sports activities and leisure occasions on tv. Working intently with its broadcast companions, the Goodyear blimps present fascinating aerial pictures of stadiums, arenas and skylines throughout the nation. Greater than 60 million individuals see the blimps in individual annually and tens of millions extra see the blimps by way of tv making the blimps one of many world’s most recognizable model icons.
The Position
The Senior Manager, Airship Public Relations performs an instrumental position in sustaining and constructing on Goodyear’s management in offering aerial tv protection by way of the Goodyear blimps. The profitable candidate may have general duty for the Airship PR Program together with technique improvement and tactical deployment of the three blimps for televised occasions, buyer actions and group/charitable organizations.
Based mostly at Goodyear’s international headquarters in Akron, OH, the Senior Manager will work intently with the Airship Operations and Advertising groups to develop a complete schedule of aerial protection occasions and different alternatives to advertise the Goodyear model and the corporate’s company fame.
The profitable candidate will lead a group of three public relations professionals on the firm’s blimp bases in Akron, Ohio, Pompano Seashore, Florida and Carson, California. As well as, the Senior Manager may have further communications obligations serving as a key member of Goodyear’s International Communications group.
Key Duties
Develop and implement an airship communications technique with a specific give attention to maximizing the PR worth of the Goodyear blimps. Be sure that messaging emphasizes each the wealthy heritage of the blimps and Goodyear’s innovation management within the tire business.
Construct robust relationships with Goodyear’s North America marketing group to make sure that the airship PR program helps NA enterprise aims, aligns with the NA model technique, will increase model visibility and enhances shopper buy consideration.
Lead and handle proactive media relations program. Develop relationships with tv networks and key nationwide, regional and native media.
Work intently with marketing and PR company companions to make sure that all aerial protection helps Goodyear’s model positioning and messaging.
Set up processes to trace the ROI of the airship PR program. Develop a communication plan to tell key stakeholders of the attain and influence of airship actions.
Construct on-line presence and influence of the blimps. Interact key stakeholders by way of the Goodyear Blimp web site and a social media technique.
Develop and implement a company duty technique using the blimps to help the fundraising efforts of native and nationwide charities, group-based mostly organizations, and so forth.
Anticipate, put together and successfully handle disaster conditions to guard Goodyear’s company model and fame.
Handle PR company relationships for max effectivity and measurable influence.
Construct, develop, coach and encourage a robust airship PR group.
Qualifications/Necessities
Bachelor’s diploma required. Superior diploma in communications, marketing, journalism or enterprise strongly most popular.
10 to 15 years of progressively accountable public relations, marketing, tv broadcasting and/or communications expertise with a serious, international company, nationwide community or international communications/PR company.
Direct communications expertise in a serious leisure and/or sports activities property. In depth expertise working with the printed media on behalf of senior enterprise leaders (both inside a company surroundings or with an company).
Robust background and demonstrated expertise serving as a company spokesperson. Automotive or racing expertise a plus.
Strategic thinker and planner, capable of lead and have interaction in planning processes, set up priorities and consider outcomes.
Demonstrated expertise creating strategic communications plans, shaping messages, creating communications channels, and offering info and insights at each the strategic and tactical ranges.
Distinctive written and verbal communications expertise, with the power to articulate the enterprise technique clearly and concisely. Creativity and thought management in creating new approaches to communications.
Demonstrated success main and influencing groups and tasks ideally together with managing employees at a distance. Capability to handle variety throughout quite a lot of cultures and all ranges of the group.
Expertise managing businesses.
Means to work versatile hours and to journey as much as 50%.
Goodyear is among the world’s largest tire corporations.
Along with its U.S. and worldwide subsidiaries and joint ventures, Goodyear develops, manufactures, markets and distributes tires for many purposes. It additionally manufactures and markets rubber-associated chemical compounds for numerous purposes. Goodyear is among the world’s largest operators of economic truck service and tire retreading facilities. As well as, it operates roughly 1,200 tire and auto service middle retailers the place it provides its merchandise for retail sale and supplies automotive restore and different providers.
A Fortune 200 firm, we make use of roughly 67,000 individuals and manufacture our merchandise in 50 amenities in 22 nations. We function our enterprise via 4 working segments representing our regional tire companies: North American; Europe, Center East and Africa (EMEA); Latin American; and Asia Pacific.Goodyear is among the many world’s most admired firm within the motorcar elements sector by Fortune journal. We’ve got constructed our basis on a dedication to ahead-considering innovation, and our business-main new product engine helps us convey new merchandise to market that function the newest developments in supplies and applied sciences. At Goodyear, we embrace the range of our workforce and worth the contribution of our associates. We attempt to offer associates with a protected work setting, the assets they should do their jobs and ample alternatives for private and professional progress. These aims, coupled with aggressive compensation and advantages, permit us to foster an surroundings the place associates can work to realize their full potential and contribute to the corporate’s success.
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Source: https://www.businessnetworkingorangecounty.com/27202/senior-manager-airship-operations-public-relations-goodyear-akron-oh/
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