Media Strategist - Discovery Communications, Inc. - Silver Spring, MD

Media Strategist - Discovery Communications, Inc. - Silver Spring, MD -

Our Team Discovery Communications is the world’s #1 pay TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Media Strategy & Analytics is a dynamic, strategic hub within the internal Agency team responsible for the allocation of owned and paid media in support of DCI programming. ‘MSA’ has a particular emphasis on the utilization of data, analytics, and technology in owned and paid media planning to help maximize ratings outcomes. The Role This role is a critical position within the Media Strategy and Analytics team. The strategist is the non-managing marketing professional who develops and executes all on-air promotional campaigns for assigned DCL network(s). Flawless execution in implementation of on-air strategic media plans based on on-air best practices. Responsibilities: Under direct supervision by assigned manager/director, the Media Strategist will: 1. Develop & schedule tactical execution of all on-air activity for assigned DCI network(s) to increase ratings and viewership, as directed by Media Manager/Director 2. Conduct pre-planning & post analyses of promotional campaigns as directed by Media Manager/Director to ensure on-air practices are aligned with network goals and benchmarks 3. Participate in communication with Media Manager/Director on a weekly basis to discuss on-air strategies and tactics to influence key decision-makers/stakeholders 4. Lead weekly on-air meetings with network marketing teams to review campaign strategy 5. Revise break formats when necessary, securing optimal placement for promos 6. Supply input for Nielsen-based updates to on-air optimization software 7. Act as a liaison between marketing and corporate assets for cross-channel requests & implementation 8. Participate in internal and/or external partnerships when applicable Independent day-to-day work 1. Primary point of contact and implementation contact for all on-air strategy and activities 2. Create and maintain the promo planning worksheet; ensure on-air campaigns are accurately planned & executed, reviewed by Media Manager/Director as necessary 3. Stay informed of program and creative updates that directly impact strategies and/or tactics 4. Campaign set-up in on-air software systems and generate pre and post campaign reports to ensure the integrity of historical data 5. Work on MSA corporate and cross-departmental projects to maintain industry standard best practices 6. Interacts with in-house and freelance producers involved with promotion projects; as well as Commercial Operations, Media Logistics & Broadcast Center on an operational basis 7. Direct assigned Media Traffic Coordinator on promo version request forms 8. Assist in live events at the Broadcast Center as needed 9. Reasonable availability to resolve promo and secondary event discrepancies via assigned work device(s) and available systems as well as respond to urgent requests from internal and external stakeholders during the workday and outside normal business hours Requirements: Minimum of 1-3 years’ experience in Media Strategy and Analytics, Advertising, demonstrated proficiency in on-air media planning and execution within agency, vendor or client television community Basic knowledge of broadcast or television trafficking Proficient in Microsoft Office systems, specifically in Excel Basic marketing subject matter expertise and competence in developing marketing programs Candidate must be extremely detail-oriented, strong organizational skills, and have the ability to manage multiple tasks simultaneously under tight deadlines with a sense of urgency when applicable Strong written and verbal communication skills Self-starter, highly motivated, take initiative and have a positive and collaborative demeanor, be an excellent communicator, team leader and able to juggle multiple assignments simultaneously Excellent presentation skills with the ability to effectively sell- in material to internal network partners and other stakeholders Ability to work under pressure with continuous ability to reprioritize, applying media thinking and “best practice” knowledge to all areas of on-air media planning with minimal guidance Familiarity with Nielsen ratings data strongly preferred Working knowledge of DCL’s traffic/scheduling systems and research tools a plus Must have the legal right to work in the United States

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