Marketing Analyst - Cox Media - Cox Communications - Tulsa, OK

Marketing Analyst - Cox Media - Cox Communications - Tulsa, OK -

Description
Position Abstract

The Cox Media Marketing Analyst researches, analyzes, and summarizes market, sales, product and different knowledge that allow Cox Media Gross sales and Marketing to develop knowledge-pushed methods and packages to draw new shoppers, develop complete advertising spend with present shoppers, and scale back general shopper churn. Supplies experience on market developments, aggressive positioning, analysis-based mostly sales instruments and efficiency based mostly marketing campaign metrics to drive enterprise selections. Interprets typically disparate knowledge units into actionable insights relating to alternatives to attach Cox Media multi-product options and shoppers’ marketing goals. Supplies analysis-based mostly coaching to Gross sales Consultants on find out how to promote and place Cox Media portfolio merchandise to drive sales and shopper retention.

The positions requires a quick tempo of labor, a number of calls for and excessive strain to ship analysis outcomes to accommodate others’ schedules and priorities. Works independently with restricted or distant supervision. Position is finances-pushed; with strain to satisfy formidable income objectives. Use of private or firm automotive to journey sometimes to shoppers’ places inside the system. Travels 10-30% of the time. Has contact with exterior shoppers by telephone and in individual. Might sometimes take part in on- and off-website shopper actions which can happen outdoors common enterprise hours. Requires vital collaboration with others with no formal organizational authority. The place works in a cubicle at a desk in Cox Media workplaces.

Main Obligations and Important Features

• Analyzes secondary analysis knowledge (together with quantitative and qualitative) to reveal worth for Cox Media merchandise and takes initiative to seek out progress alternatives and advocate options based mostly on findings.


• Supplies excessive-contact analysis help to Gross sales Consultants and Gross sales Service Specialists for creating custom-made options and shows geared in the direction of securing enterprise from excessive spend/excessive potential shoppers.


• Offers Inside Gross sales channel, Cox Residential and Enterprise with aggressive info, analysis knowledge, and associated market info to construct and execute on sales and marketing methods, help native cross-channel stock, and determine cross-over alternatives.


• Proactively seeks out prime programming tales and works in partnership with Marketing Communications Specialist to translate into shopper dealing with materials.


• Customizes analysis-based mostly instruments to offer stories that allow Gross sales to drive income.


• Develops and delivers analysis-based mostly coaching for Gross sales, Gross sales Providers and new rent orientation.


• Supplies knowledge, programming knowledge and evaluation to Marketing Communications Specialists to help sales collateral items, aggressive positioning supplies and packages.


• Collaborates with Marketing Communications Specialist to carry out deep dive evaluation into shopper segments and determine market alternatives.


• Performs market evaluation of tv viewing and media utilization developments on a constant foundation, in addition to evaluation as wanted on marketing campaign efficiency, report lead and demand era marketing campaign analytics, and efficiency of different Cox Media marketing initiatives.


• Summarizes and communicates market analysis and programming knowledge to Gross sales and Marketing management, Gross sales Consultants and Gross sales Service Specialists, and shoppers by way of coaching, sales instruments, “head storyteller” presentation templates, and shopper dealing with supplies.


• Collaborates with Finance to carry out market income and share evaluation and trending to allow Gross sales Management to guage market alternatives. Makes use of secondary analysis sources resembling Kantar, financial knowledge, SQAD, and native media intelligence.


• Collaborates with Stock to generate scores estimates for upcoming excessive-profile programming alternatives in an effort to assign applicable worth for pricing.


• Attends job-associated coaching to extend information of marketing methods, Cox Media and competitor providers.

Qualifications
QUALIFICATIONS

Minimal

• 2 or extra years of expertise required in associated area


• Exterior candidates – 2 years expertise most popular researching and analyzing qualitative and quantitative knowledge in a associated subject (Inner candidates- 1 years)


• 2 years expertise utilizing Microsoft Workplace purposes PowerPoint, Excel, Phrase, and Outlook in a piece setting with demonstrated experience in Excel required.


• Legitimate driver’s license, good driving report, dependable transportation


• Wonderful expertise in adaptability, constructing relationships, speaking successfully, delivering customer support, formal shows, useful competence, initiating motion, PC expertise, producing outcomes, high quality orientation, sales alternative evaluation, and written communication, to be able to work successfully with groups all through group.

Most popular

• Bachelor’s diploma in Marketing, Communications, Promoting, Public Relations, Enterprise Administration or a associated area.


• 2 years media analysis expertise in a sales-driven group


• Performance with Entry databases a plus.


• Expertise in telecommunications business desired Your Profession at Cox From the valued clients we join by means of our revolutionary communications providers, to the workers we unite via thrilling profession alternatives, Cox is all about bringing individuals collectively and enhancing their lives. Cox is understood for its pioneering efforts in cable, phone and business providers, business-main buyer care, and its excellent workplaces. We’re all the time in search of gifted professionals to hitch our workforce! Cox presents aggressive salaries, a superb advantages package deal (healthcare, pension, and 401okay) and a greatest-in-class working setting. Cox is an equal employment alternative employer, disabled/protected/veteran and an entirely owned subsidiary of Cox Enterprises. Study extra at: http://www.cox.com/ . Assertion to ALL Third Celebration Businesses and Comparable Organizations: Cox Communications accepts resumes solely from businesses with which we formally interact their providers. Please don’t ahead resumes to our applicant monitoring system, Cox Communications staff, or ship to any Cox Communications facility. Cox Communications just isn’t answerable for any charges or costs related to unsolicited resumes.

Group : Cox Communications, Inc. Main Location : US-OK-Tulsa-11811 E. 51st Road South Different Places : US-OK-Oklahoma Metropolis-6301 Waterford Blvd
Worker Standing : Common Job Degree : Particular person Contributor Shift : Day Job – Journey : Sure, 5 % of the Time Schedule : Full-time
Unposting Date : Ongoing

Source: https://www.businessnetworkingorangecounty.com/marketing-analyst-cox-media-cox-communications-tulsa-ok/