Handle media planning and sourcing actions for top potential PD accounts. Present excessive degree of service and partnership and be an extension of the account staff.
Outline advertiser marketing campaign aims and handle stock RFPs throughout all trade and publishers.
Companion with gTech to make sure deal stock sources are arrange and assigned appropriately.
Create and replace settlement packages throughout evergreen vertical particular viewers and content material alternatives.
Determine seasonal settlement packages throughout vertical particular viewers and content material alternatives.
Minimal Qualifications
BA/BS diploma or equal sensible expertise.
Expertise with media planning, digital promoting and programmatic shopping for.
Most popular Qualifications
Expertise with programmatic direct offers, media packaging and media sales.
Robust understanding of the promoting know-how ecosystem and the way programmatic applied sciences are disrupting conventional media shopping for and planning.
Capability and willingness to take initiative, handle issues and make steady enhancements.
Wonderful communication expertise, each written and oral, capacity to speak with sales, writer executives and shoppers.
Space
New Product Options is the hyperlink between Google’s Product and Gross sales organizations. We flip product improvements into shopper options that allow our clients to get probably the most out of Google’s promoting merchandise and the online. We associate with Gross sales group members in constructing the strongest business technique, and we equip buyer-dealing with Googlers with important product experience. We’re fascinated by all issues digital and enthusiastic about shaping the shortly evolving world of internet advertising.
Source: https://www.businessnetworkingorangecounty.com/29031/programmatic-direct-media-planning-sourcing-manager-google-new-york-ny/
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